Launched in February 2016 under the supervision of TET, TURKHAS 2 (Household Appliances Sub-industry Team) organized its first delegation to Tehran, Iran with the participation of 24 representatives from 14 companies between 21 to 28 November 2016. The delegation paid a visit to “Household Appliances 2016” fair and organized concurrent visits to factories.

In the light of designated strategies, by taking into account Iran’s current liberal structure, population density and high-quality perception of Turkish products among Iranian citizens, TURKHAS organized a visit to Iran, and attandance in trade fair simultanously. The delegation, including 14 member companies of the Project, attended the biggest Household Appliances fair of the region “Tehran Household Appliances 2016” under Turkish Pavilion. Delegation members conducted a number of bilateral meetings during the fair. Besides the Fair, site visits to Pars Appliances and Himalia, the biggest two Household Appliances manufactures of Iran, were organized and delegation members got the chance to have B2B meetings with purchasing directors of these companies.